<p>Insurance company PolicyBazaar's ad which appeared on February 23 during the ICC Champion's Trophy match between India and Pakistan has been criticised for being "insensitive" and "disgusting." Some even said it was "worse than Ranveer Allahbadia". </p><p>The ad showed a woman who had recently lost her husband being frustrated as he failed to buy a term insurance. She is heard saying, "<em>Main school ki fees kaise bharungi, ghar ka kharcha bhi hai…</em> (How will I pay the school fees? There are also household expenses…)."</p><p>Social media user Siddharth sharing the ad on X wrote, “Am I the only one who finds this <a href="https://www.deccanherald.com/tags/policybazaarcom">PolicyBazaar</a> ad insanely insensitive? A man just passed away, and the first thing his wife does is blame him for not buying term insurance? This isn’t financial awareness, it’s just insensitive storytelling.”</p>.<p>Several users agreed that the ad was inappropriate. </p><p>One user believed the ad was worse than what Ranveer Allahbadia said in <em>India's Got Latent</em> show, and wrote, “Insult to men and humanity. Worse than ranveer Allahbadia. (sic)”</p><p>Steve Dsouza, another user wrote, “Not a fan of new @policybazaar ad is rather filled with angst and creating a fake urgency. could have been more sensitive informative and empathetic.”</p>.Supreme Court slams Ranveer Allahabadia for exhibiting 'dirty', 'pervert' mind; protects from arrest in multiple FIRs.<p>“It is not only insensitive, it is disgusting too. Grow up @policybazaar. Pull this ad down & launch a sensible one. (sic),” wrote another user who called for the ad to be taken down. </p><p>One user believed that the company was employing scare tactics to get people to by insurance, “Insurance is usually sold by scaring the prospects, they are trying to do exactly this.” and another concurred, “Very True. And more precisely its HORROR storytelling! (sic)”</p><p>Several users attacked "feminists" for "devaluing" men's life and increasing the pressure on men to fill the role of provider, even in death.</p><p>One user wrote, “@policybazaar pls kindly note this is an insensitive ad, as it is menfolk have it tough with judiciary (divorce cases) and managers (ITes) trivializing our earnings and existence. Pls be more humane, Equitable gender laws and emotions work both ways in storytelling. Thank you.”</p><p>“Even advertisers value life of men less. These types of ads normalise blaming men for everything. This is type of culture is ending in US right now, and India is importing/promoting," wrote another. </p><p>Another comment read, “<em>Ek to vo tapak gya aur ise insurance ki padi hai kya dikhana chaha rhe hai policy bazaar wale saari galti husband ki Hoti hai kya</em> (Firstly he died and she is worried about insurance, what is policybazaar trying to say, all fault lies with the husband?)"</p>
<p>Insurance company PolicyBazaar's ad which appeared on February 23 during the ICC Champion's Trophy match between India and Pakistan has been criticised for being "insensitive" and "disgusting." Some even said it was "worse than Ranveer Allahbadia". </p><p>The ad showed a woman who had recently lost her husband being frustrated as he failed to buy a term insurance. She is heard saying, "<em>Main school ki fees kaise bharungi, ghar ka kharcha bhi hai…</em> (How will I pay the school fees? There are also household expenses…)."</p><p>Social media user Siddharth sharing the ad on X wrote, “Am I the only one who finds this <a href="https://www.deccanherald.com/tags/policybazaarcom">PolicyBazaar</a> ad insanely insensitive? A man just passed away, and the first thing his wife does is blame him for not buying term insurance? This isn’t financial awareness, it’s just insensitive storytelling.”</p>.<p>Several users agreed that the ad was inappropriate. </p><p>One user believed the ad was worse than what Ranveer Allahbadia said in <em>India's Got Latent</em> show, and wrote, “Insult to men and humanity. Worse than ranveer Allahbadia. (sic)”</p><p>Steve Dsouza, another user wrote, “Not a fan of new @policybazaar ad is rather filled with angst and creating a fake urgency. could have been more sensitive informative and empathetic.”</p>.Supreme Court slams Ranveer Allahabadia for exhibiting 'dirty', 'pervert' mind; protects from arrest in multiple FIRs.<p>“It is not only insensitive, it is disgusting too. Grow up @policybazaar. Pull this ad down & launch a sensible one. (sic),” wrote another user who called for the ad to be taken down. </p><p>One user believed that the company was employing scare tactics to get people to by insurance, “Insurance is usually sold by scaring the prospects, they are trying to do exactly this.” and another concurred, “Very True. And more precisely its HORROR storytelling! (sic)”</p><p>Several users attacked "feminists" for "devaluing" men's life and increasing the pressure on men to fill the role of provider, even in death.</p><p>One user wrote, “@policybazaar pls kindly note this is an insensitive ad, as it is menfolk have it tough with judiciary (divorce cases) and managers (ITes) trivializing our earnings and existence. Pls be more humane, Equitable gender laws and emotions work both ways in storytelling. Thank you.”</p><p>“Even advertisers value life of men less. These types of ads normalise blaming men for everything. This is type of culture is ending in US right now, and India is importing/promoting," wrote another. </p><p>Another comment read, “<em>Ek to vo tapak gya aur ise insurance ki padi hai kya dikhana chaha rhe hai policy bazaar wale saari galti husband ki Hoti hai kya</em> (Firstly he died and she is worried about insurance, what is policybazaar trying to say, all fault lies with the husband?)"</p>